It is more than just an award - it’s a professional event shaping the future of shopping center marketing in Ukraine.
The award is designed to recognize the most successful marketing strategies that:
The only one professional association in Ukraine fully integrated into the European professional community.
We unite over 100 shopping centers nationwide.
Our members include shopping center owners, developers, investors and investment funds, retailers, tenants, service providers, real estate consultants, property and asset management companies, and other industry stakeholders.
CATEGORIES
Corporate Social Responsibility
Best campaign focused on social impact initiatives
Tactical Activation
The best campaign to attract visitors to the shopping center and increase turnover
Best Social Media Campaign
Best campaign executed across social media platforms
Creative of the Year
Best Visual Creative of the Year
EVALUATION
The UCSC MRKTNG AWARDS has a clear and transparent evaluation system that guarantees objectivity and professionalism:
INDEPENDENCE
All decisions are made exclusively by the pointed jury members, without any influence from organizers or participants. Every aspect of the submission and evaluation process is strictly overseen by the reputable consulting companies Arzinger and Baker Tilly.
EXPERT JURY
An independent panel of leading industry professionals with no affiliation to the retail real estate sector in Ukraine, including invited experts from other countries.
KEY CRITERIA
- Alignment with goals and strategy
- Creativity and innovation
- Results achieved
- Budget efficiency (ROI)
MULTI-LEVEL
Each submission goes through several rounds of assessment.
If necessary, materials may be reviewed or reclassified.
JUSTICE
The size of the shopping center or campaign budget does not affect the evaluation — only the idea, execution, and impact matter.
JURY
Valeriia Lavska
CMO
Promodo
Ukraine
Sergiy Slupsky
Founder
Slupsky Event Management
Ukraine
Andriy Chumachenko
Founder
Netpeak & BASE
Ukraine
Anita Stampfl
Owner
Anista & Partners
Germany
Bram Hulsbosch
Sales Director
MK Illumination
Netherlands
Frederic Rouleau
Managing Director
Multi
France & CEE
Ana Isabel Moita
Head of Marketing Europe & New Markets
Sonae Sierra
Portugal
Alan Thornton
Managing Director
AL Marketing & SOLAL
UK
Agnieszka Tomczak-Tuzińska
Marketing Director
Apsys
Poland
Chris Igwe
President
Chris Igwe International
France
Rüdiger Dany
CEO
NEPI Rockcastle
Romania
Michel Žalac
Managing Director
Caron Partners
Netherlands
Richard Hallward
Founder
CEEQA
Poland
Name
Посада
Company
Country
Name
Посада
Company
Country
ENTRY GUIDE
FORM TEMPLATE FOR COMPLETION
KEY DATES
Allowed campaigns
01.03.2022 - 31.05.2025
Accepting applications
01.07.2025 - 14.09.2025
Evaluation
01.10.2025 - 31.10.2025
Awards Ceremony
November 2025
FAQ
WHAT IS THE ENTRY PRICE?
Participation in the UCSC MRKTNG AWARDS 2025 is free.
HOW MANY ENTRIES CAN I SUBMIT?
The number of applications is unlimited. You can submit any number of applications.
WHO CAN SUBMIT AN ENTRIE?
Applications for participation in the Awards can be submitted by: shopping centers, developers, tenants, and agencies on their behalf.
CAN I SUBMIT A JOINT CASE (SHOPPING CENTER + RETAILER/AGENCY)?
Yes, of course!
ARE THERE ANY RESTRICTIONS ON THE SIZE OR LOCATION OF A SHOPPING CENTER?
No restrictions. All types of shopping centers, regardless of location and size, can apply.
CAN I SUBMIT ONE CASE IN SEVERAL CATEGORIES AT THE SAME TIME?
No. One case must be registered to participate in only one category.
HOW TO CHOOSE A CATEGORY?
State your main goal in one sentence.
Determine the main KPI (traffic/sales, social media influence, social effect, etc.).
Compare with the category descriptions:
TACTICAL ACTIVATION – a campaign aimed at increasing traffic/sales;
BEST SOCIAL MEDIA CAMPAIGN – a campaign that primarily led to increased activity on social networks;
CORPORATE SOCIAL RESPONSIBILITY – a campaign that had a social impact on the community.
CREATIVE OF THE YEAR – a campaign that will reflect your creative approach to the visual component of the team’s activities (layouts, photo zones, advertising, …)
If the case is "borderline", choose the category where the effect is strongest; if necessary, contact the organizing committee - the case may be transferred.
IN WHAT LANGUAGE SHOULD I COMPLETE THE APPLICATION?
Since the vast majority of jury members are foreigners, all applications must be written in English.
When drawing up a budget, the cost must be indicated in EUR.
WHAT ARE THE WINNING PLACES IN THE AWARDS?
There are three prize places in each category depending on number of points scored:
- Gold
- Silver
- Bronze
ЯК ОБИРАЮТЬСЯ ПЕРЕМОЖЦІ?
The evaluation is based on a methodology that has been used for many years at the international SOLAL MARKETING AWARDS.
This methodology has proven itself to be indisputable.
The evaluation process is as follows:
- Each jury member receives access to all submitted applications after the registration period ends.
- Jury members assign scores to each case.
- Based on the voting results of all jury members, an average score is calculated for each submitted case.
It is important to note that each jury member only sees their own scores and does not have access to the evaluation results of other colleagues.
Depending on the average score, the case falls into Gold, Silver, or Bronze.
That is, there can be several Gold, Silver, and Bronze winners in one nomination.
If the cases do not score the required number of points, there may not be any Gold, Silver, or Bronze winners at all.
WILL THERE BE AN OFFICIAL AWARDS CEREMONY?
Yes, an official awards ceremony is planned to be held at the end of November in Kyiv.
Як прийняти участь?
Як обирають переможців?
PARTNERS
General Partner
Official Partners
Media Support
